I am giving a talk on ‘Marketing with Your Story’ this month and I wanted to share the notes from the Handout with you. I am also providing some resource links, video and books for you from my talk.

Kathy Perry
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Power of Sharing Your Story
~ Creating a Connection
~ Being Real/Authentic
~ Gives People something to Relate to
~ Embrace Your Story

Why it’s Effective Marketing
~ Creating a Know/Like/Trust factor
~ People Buy You & Your Story, Not Your Product/Service
~ Differentiates You from Competition

Being Vulnerable to Connect
~ Vulnerability is Courage, Not Weakness
~ It’s okay to be Imperfect
~ There is an Emotional Risk
~ We might feel Exposed, or Unworthy

3 Things that Vulnerability Sparks
~ Innovation
~ Creativity
~ Change

 

Resources

Link to my story article on Linkedin:
https://www.linkedin.com/pulse/here-exact-model-i-used-add-1053722-revenue-small-business-perry/

Link to Jodi Pliszka’s story article on Linkedin:
https://www.linkedin.com/pulse/how-i-conquered-disease-death-divorce-debt-added-zero-pliszka-m-s-/

or Jodi Pliszka’s story article as a post on my LinktoExpert Blog:
http://www.blogs.linktoexpert.com/KathyPerry/27/4/2019/82196.aspx

Link to Brene’ Brown Ted Talk on The Power of Vulnerability:

 

Book: Story Your Way to Success in Direct Selling by Kindra Hall

Book: Dancing with Your Story from the Inside Out by Arielle Giordano
 
To Success!
Kathy Perry
Social Media & Facebook Advertising Consultant
[email protected]
www.kathyperry.com

P.S. Let me know if you need help on this, feel free to call me at 813-789-9580