The Power of Sharing Your Story
~ Creating a Connection
~ Being Real/Authentic
~ Gives People something to Relate to
~ Embrace Your Story

Why it’s Effective Marketing
~ Creating a Know/Like/Trust factor
~ People Buy You & Your Story, Not Your Product/Service
~ Differentiates You from Competition

Being Vulnerable to Connect
~ Vulnerability is Courage, Not Weakness
~ It’s okay to be Imperfect
~ There is an Emotional Risk
~ We might feel Exposed, or Unworthy

3 Things that Vulnerability Sparks
~ Innovation
~ Creativity
~ Change

Resources

Link to my story article on Linkedin:
https://www.linkedin.com/pulse/here-exact-model-i-used-add-1053722-revenue-small-business-perry/

Link to Jodi Pliszka’s story article on Linkedin:
https://www.linkedin.com/pulse/how-i-conquered-disease-death-divorce-debt-added-zero-pliszka-m-s-/

or Jodi Pliszka’s story article as a post on my LinktoExpert Blog:
http://www.blogs.linktoexpert.com/KathyPerry/27/4/2019/82196.aspx

Link to Brene’ Brown Ted Talk on The Power of Vulnerability:

Book: Story Your Way to Success in Direct Selling by Kindra Hall

Book: Dancing with Your Story from the Inside Out by Arielle Giordano
 
To Success!
Kathy Perry
Social Media & Facebook Advertising Consultant
kathy@kathyperry.com
www.kathyperry.com

P.S. Let me know if you need help on this, feel free to call me at 813-789-9580

The post Marketing with Your Story appeared first on Kathy Perry - Social Media & Digital Marketing Consulting.

According to Google, they will move websites over to the Mobile First Index as they see that the websites are ready.

Listen to my show with Jim Blasingame on the Small Business Advocate Radio as we discuss the impact on Small Business:

This means that you still have time to get your website Mobile-Ready or in a Responsive Design. Google will be serving up search results with the Mobile Index first, thus it is especially important for small businesses to be sure to update their sites.

What happens if you don’t update your website to Mobile-Ready? Chances are you won’t come up in Search.

To Success!
Kathy Perry
Social Media & Facebook Advertising Consultant
kathy@kathyperry.com
www.kathyperry.com

P.S. Let me know if you need help on this, feel free to call me at 813-789-9580

The post Google Mobile First Index appeared first on Kathy Perry - Social Media & Digital Marketing Consulting.

You can Zero Right in on your Exact Target Audience.

You are able to target your ideal customer based on:

demographics (age, gender, income, status whether single or married)

and the geographics, their location (country, state, city or zipcode).

But more than that, you can also target your ideal customer based on psychographics:

their Interests,

what they like,

the movies they watch,

the books they read,

the celebrities they like…

You Name It and You Can Target It!

By identifying your ideal customer, Facebook lets you market directly to them for as little as $5 a day.

For a small ad spend you are able to test your marketing and determine if you need to make any changes or adjustments.

It’s a very powerful form of advertising!

The post Why I Love Facebook Advertising appeared first on Kathy Perry - Social Media & Digital Marketing Consulting.